Why ‘Treat Yourself’ Is the Enemy of Your Bank Account

Why “Treat Yourself” Is the Enemy of Your Bank Account

The phrase “Treat Yourself” started as self-care.
Now it’s a financial hit job.

Every time life gets mildly inconvenient:

  • You buy something.
  • Something unnecessary.
  • Something that sparks joy for 11 seconds.

Your wallet is TIRED.


1. One Good Vibe = $47 Gone

You wake up kinda stressed and suddenly you’re like:

“I definitely deserve sushi.”

Next thing you know:

  • There’s spicy mayo everywhere
  • You’re full of temporary happiness
  • Your bank account is begging for CPR

Worth it?
Emotionally: yes.
Financially: absolutely not.


2. The Coffee Justification Spiral

You: “It’s just $7 coffee.”
Also you: “Every day.”
Also also you: “Why am I always broke?” 🤔🤨

Your bank statements are literally:

Starbucks | Starbucks | Starbucks | Rent | Starbucks

Your financial downfall is vanilla sweet cream cold foam.
You are a latte away from bankruptcy.


3. The Cart Sneak Attack

You go to Target for ONE thing.

You leave with:

  • a candle
  • socks
  • some skincare you didn’t need
  • a tiny ceramic duck that “felt right spiritually”

Total: $63.14

You didn’t treat yourself.
You treated Target.


4. Online Shopping at 1AM is Dark Magic

Who gave Nighttime You a debit card??

Nighttime You:

  • Impulsive
  • Unsupervised
  • Emotional
  • Dangerous

Morning You:

“Who ordered neon Viking drinking horns??”

You did.
At 1:27 AM.
Because of vibes.


5. Happiness Is Free (But We Ignore That Completely)

Free joys include:

  • Touching grass
  • Laughing with friends
  • Going on a walk
  • Listening to music
  • Staring at the wall like a Victorian widow

But no.
You said:

“What if I buy something instead?”


Conclusion

You’re not reckless.
You’re not irresponsible.

You’re just:

  • Emotionally passionate
  • Easily influenced by vibes
  • A main character
  • Who loves temporary joy

But listen…

Treat Yourself… reasonably.

Not every inconvenience requires:

  • Boba
  • $90 shoes
  • A surprise tattoo

Stay aware.
Stay joyful.
Stay TOO BRO. 💸🔥

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